facebookkeywordstatsadgroup

What are Facebook Ad Group Keyword Stats?


Right at the end of the Ad group graph documentation, it mentions keyword stats. Having managed to find an example of where we're using this, I'm not entirely sure what the stats are I'm recieving.

For example, I get keywords stats (retrieved at ~2011-11-02T09:55:00+0000):

{
  "data": {
    "electronics": {
      "impressions": 2388, 
      "clicks": 1, 
      "unique_impressions": 557, 
      "unique_clicks": 1
    }, 
    "mobile": {
      "impressions": 3159, 
      "clicks": 2, 
      "unique_impressions": 637, 
      "unique_clicks": 2
    }, 
    "photography": {
      "impressions": 202929, 
      "clicks": 83, 
      "unique_impressions": 38692, 
      "unique_clicks": 83
    }
  }
}

That's a total of 85 clicks.

Getting the stats for the last 7 days, I get:

{
  "id": "6003855466377/stats/1320192000/1320796800", 
  "impressions": 203984, 
  "clicks": 82, 
  "spent": 4715, 
  "social_impressions": 0, 
  "social_clicks": 0, 
  "social_spent": 0, 
  "unique_impressions": 38753, 
  "social_unique_impressions": 0, 
  "unique_clicks": 82, 
  "social_unique_clicks": 0, 
  "actions": 0, 
  "connections": 0, 
  "adgroup_id": 6003855466377, 
  "start_time": "2011-11-02T00:00:00+0000", 
  "end_time": "2011-11-09T00:00:00+0000"
}

Which says 82 clicks. I've tried various interpretations of the "past 7 days (excluding the current day)", and I can't get the figures to match.

This would be a really useful metric for our Facebook team here, especially as Facebook advertising is still a new(ish), and evolving, tool for us.

EDIT

Ok, so I can understand that keywordstats are duplicated (if I'm interested in mobile + photography, then an impression counts twice), but surely having one category that's has higher clicks than the entire adgroup is still wrong?


Solution

  • we have encountered this problem already with our application and this is what we were able to understand: