Passing arguments to "make run"

I use Makefiles.

I have a target called run which runs the build target. Simplified, it looks like the following:

prog: ....
  ...

run: prog
  ./prog

Is there any way to pass arguments? So that

make run asdf --> ./prog asdf
make run the dog kicked the cat --> ./prog the dog kicked the cat

I don't know a way to do what you want exactly, but a workaround might be:

run: ./prog
    ./prog $(ARGS)

Then:

make ARGS="asdf" run
# or
make run ARGS="asdf"