My first app, Fishy Frenzy! got released on the App Store 4 days ago and I have iAd set up in my app. On the simulator all of the test apps work just fine and displayed perfectly. Then I, set up my contract with iAd and "activated" iAd for my app through iTunesConnect. iAd says it is "Live and Receiving Ads" but I have never seen any ad ran on my app and it isn't even receiving requests because on iTunesConnect everything is 0's..
Is it possible I did something wrong? The ads ran perfectly on the simulator.. I figured it might take a few days (and looking at other posts it says it could take 1-3 days) but I am on day 4 and still have no requests..
EDIT
Well after 5 days I finally started receiving requests! Just took some time I guess..
When the app with ads is released, it gets reviewed by the iAd team to start displaying ads. So now, the app is in review by the iAd team. The ads should show up soon. The same problem happened to me and I waited and they showed up.