how to count single or double quotes

my problem is to be able to count the number of single or double quotes in a string in c. example

        String            Single Quote Count        Double Quote Count
     'hello world'                2                      0
     'hell'o world'               3                      0

     "hello world"                0                      2
     "hello" world"               0                      3

user enters string, i take by gets() function, and then i need this counter to further analyse the string.

It was easier when i had to count '|'in my string, for example

        String            | Count        
     hello | world           1            
     hello | wo|rld          2            

so my function was as simple as :

 int getNumPipe(char* cmd){
  int  num = 0;
  int i;
     for(i=0;i<strlen(cmd);i++){
       if(cmd[i]=='|'){ //if(condition)
       num++;
      }
     }

 return num;
}

But now that i have to analyse the quotes i dont know what to put for the if(condition)

          if(cmd[i]==''')??

simple-escape-sequence:
Anytime you need to express any of these 11 characters as a constant in code, use the following:

'\\' (backslash)
'\'' (quote)
'\"' (double quote)
'\?' (question mark)
'\a' (alarm)
'\b' (backspace)
'\f' (form feed)
'\n' (new line)
'\r' (carriage return)
'\t' (horizontal tab)
'\v' (vertical tab)

Good time for code re-use:

int getNumPipe(const char* cmd, char match) {
  int  num = 0;
  while (*cmd != '\0') {
    if (*cmd == match) num++;
    cmd++;
    }
  return num;
}

...
char s[100];
fgets(s, sizeof s, stdin);
printf(" \" occurs %d times.\n", getNumPipe(s, '\"'));
printf(" \' occurs %d times.\n", getNumPipe(s, '\''));