New theme product gives "ValueError: Theme my.theme is not available"

I have created a new theme via zopeskel using these instructions http://docs.plone.org/adapt-and-extend/theming/theme_product_with_diazo.html

However trying to install the product, I get the error:

Module plone.app.theming.exportimport.handler, line 38, in importTheme
ValueError: Theme hccrems.theme is not available

I'm not sure what my theme is missing as I have followed through the doc twice.

src/hccrems.theme/hccrems/theme/configure.zcml http://pastie.org/9142461

src/hccrems.theme/hccrems/theme/profiles/default/theme.xml http://pastie.org/9142470

• Create an egg with the diazotheme-template of zopeskel:

  zopeskel diazotheme your.theme

• Add theme.xml in profiles/default with the content according to the docs you pointed to.

• In your.theme/your/theme/configure.zcml remove the z3c.jbot-part, unless you want to use it, then you'll need to add z3c.jbot as a dep and include the documentated meta.zcml-slug in your configure.zcml.

• Remove everything in your.theme/your/theme/diazo_resources and bump your static-files (possbibly exported of an online-generated theme) in it.