I am porting some software to Debian/Jessie which uses bmake, the version of make usually found on BSDs, as build system. So the installation procedure is
./configure
bmake all
bmake install
Aside from the use of bmake instead of make, it is pretty canonical. Which packaging method should I use? There is several package preparation frameworks on Debian and it is hard for the casual packager to keep an eye on this.
I suppose you could put Build-Depends: bmake and hack your debian/rules to use that instead if you feel you really have to. I don't think Debhelper would make this hard at all so we are talking maybe two lines of override in your debian/rules.