How do I make use of "column"-based layout with adaptive UI in iOS8? What I want achieve is something like this on the iPad:
to look like this on the iPhone:
The size I can figure out but now how to actually make columns snap into rows like responsive web layout works. Any ideas?
You need to learn how install and uninstall constraints using size classes to achieve your layout changes. To change the scrolling direction you need to look at UITransitionCoordinator.
There is a great chapter (5) about this exact topic in Raywenderlich's iOS 8 book. There is a color palette project which has a collection view that scrolls vertically in portrait and horizontal in landscape. The collectionViewCells also rotate as you rotate the device. Worth the buy!