feedschema.orgjson-ldgoogle-product-search

Can JSON-LD be used to auto update a merchant feed?


Will Google read Schema.org markup in the form of JSON-LD to automatically update a product feed?

It says that it uses Microdata but it doesn’t say whether or not it will look at JSON-LD when updating the feed.


Solution

  • For using Automatic Item Update you must set the microdata from schema.org in your HTML, but I am afraid you won't be able to use JSON-LD.

    Also, keep in mind that with the Automatic Item Update you won't need to update your feed anymore, it is just for cases where the price/availability of the product in the landing page has changed but you haven't updated yet your feed, but you still need to provide feed with accurate information.

    Answer provided by KathleenG, an adwords community manager.