I would like to give my Windows Phone app a different name on the phone and in the Store (DisplayName should be "blah" and store name should be something like "blah - stuff the app does") but I can't find a way to do that.
I tried to use language resource DLL (as explained here) but I don't understand how I could give a different store name with this technique.
So, basically, the question is : how does Microsoft choose the name to put in the store? Is it the DisplayName of the app or not?
Before the publish app on the dev center, You have to reserve unique app name. You will create app info. So basically, Microsoft does not choose app name. You choose. After that if you change application display name from Package.appxmanifest file, Store name and display name on the phone will be different.