I have an app currently running on the market under beta testing. Everything was working fine until I realize I stopped earning money for a couple of days.
Is this something normal due to the decrease number of impressions? Or clicks?
Why does admob ignore completely the impressions I received?
Im worried that if I promote to the store ads will not work.
I appreciate any help!! Thanks a lot!
Screenshot of my admob report
There could be three reasons for this:
Update: if there are impressions but no clicks there won't be any revenue till there are clicks. Most ads from admob are CPC.