androidadmobimpressions

Admob Android does not correlate to impressions to earnings


I have an app currently running on the market under beta testing. Everything was working fine until I realize I stopped earning money for a couple of days.

Is this something normal due to the decrease number of impressions? Or clicks?

Why does admob ignore completely the impressions I received?

Im worried that if I promote to the store ads will not work.

I appreciate any help!! Thanks a lot!

Screenshot of my admob report

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Solution

  • There could be three reasons for this:

    1. No one is using the app and there are no impressions at all
    2. All the devices on which the app is running are added as test devices
    3. There is a delay in admob statistics update. This happens more than often.

    Update: if there are impressions but no clicks there won't be any revenue till there are clicks. Most ads from admob are CPC.