I've read a bit about rich snippets and I'm interested in the reviews part.
Is there a way to add the TripAdvisor aggregate reviews dynamically as a rich snippet without "hard-coding" the number of stars and a review?
From what I've read rich snippets are not dynamic, so I can't add a link or a tag for example, that would automatically just load my star ratings and the text of the latest review (just like a widget would do). Is there?
The site is created in Joomla and I've installed J4Schema to add rich snippets.
Figured it out eventually. Rich snippets are currently a "manual thing". Meaning that you will insert them by hand in your code, and you can reference TripAdvisor externally, but this will not create a link to the TripAdvisor account.
Google, at some point (in my case, after 6-8 months) will process these rich snippets, and will show them for the search result in question.
Also, a periodic update of these snippets is to be maintained to insure relevance.