We have a site built where our customers come to buy some digital content. But most of the clients use the digital content for marketing campaigns. And employ marketo and many other automation products to track leads.
We have a custom built web analytics tool for our site,which is not robust enough. But our clients just want to know if any leads visited our website and push this event to marketo or any other marketing automation tool. I was wondering if there is a way to read the marketo cookie and send a very simple "site visited" data to marketo so that the client is aware that the prospective lead has read the digital content they brought from us? Does this require a marketo API Key?
We also want to achieve this without embedding any Marketo Munckin codes in our digital content.
Can this be generalized to include other marketing tools?
I think the way this worked for me .
The idea here is to get a unique Marketo-id from client and use just Munchkin.init to register a 'page visited' for that client , who might have filled a landing page data earlier. And then goahead and read the marketo cookie for that browser as mentioned in their blog here. http://developers.marketo.com/blog/get-a-visitors-cookie-id-and-then-query-associated-lead-data/
This data can also be pushed from backend server with hardcoded script for marketo. This way you can control what data you can send to Marketo and also correlate the user uniquely from Marketo.