javascriptgoogle-analyticsreal-timegoogle-ads-apigoal-tracking

Multiple Google Analytics Events not tracked as conversions


I have just created a Free Trial sign up form that consists of four stages. Each stage requires different information from a user and the form is navigated by clicking on 'continue' buttons once the required fields for a given stage is completed.

What I am trying to do is add a unique Google Event for each of the 'continue' buttons.

I have tried this (all stages are within the same HTML):

Stage 1 Continue button = ga ('send', 'event', 'freeTrialPage', 'Stage1');

Stage 2 Continue button = ga ('send', 'event', 'freeTrialPage', 'Stage2');

Stage 3 Continue button = ga ('send', 'event', 'freeTrialPage', 'Stage3');

Stage 4 Create Account button = ga ('send', 'event', 'freeTrialPage', 'register');

The events are all firing as expected (have used the debugger) and I can see results of successful hits by going to Real Time > Conversion > Goal Hits (Last 30 min) in Google Analytics.

The issue is that only some (1-2) of the 'continue' button hits appear under Conversions > Goals > Overview (The Create Account button event on the other hand shows up as expected in both Real Time and Conversions Overview) in Google Analytics.

I am using the same google_conversion_id, google_conversion_label and Google Adwords Conversion img <img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/1234567890/?label=_AAAAAAAAAAAAAAAAAA&amp;guid=ON&amp;script=0"/> (not the actual code) for all of the events, this could potentially be the issue, but I'm pretty sure it isn't.

This is how I've been defining my goals: Google Goal setup:
Google Goal setup

I should also mention that I HAVE been getting data for Stage1, Stage2, and Stage3 events in Conversions > Goals > Overview but the numbers are so far removed from what I see under Real Time > Conversion > Goal Hits.


Solution

  • More of a work around solution than an answer

    Turns out I was looking at the wrong view in Google Analytics.

    Conversions > Goals > Overview shows limited data for each event, so it wasn't registering every occurrence of the events firing.

    Behaviour > Events > Overview then filtering to a particular action (of an event) shows all the occurrences of that event firing. Perfect for what I need to see.