seourl-design

URL design for city landing page: /chicago or /?_city=chicago

I am interested on thoughts about URL structure for city landing pages.

Essentially best practice and reasons for implementing format (a) over (b):

(a) example.com/chicago
(b) example.com/?_city=chicago

Solution

  • Using the path instead of the query component is typically considered to be more user-friendly. So go with (a):

    /chicago

    If you want to represent (in the URL) that it’s about cities (what (b) does), you can do this in the path, too:

    /cities/chicago

    This allows you to provide browsable URLs, i.e., offering a list of all cities at:

    /cities