Is there any way to automatically launch an application on USB attach or CD insert on Mac OS X? it's easy on Windows, but I found that AutoRun.Inf does not work on the Mac at all.
You can't. Autostarting applications is impossible under Mac OS X.
The next-best thing, opening the CD folder and showing the installer icon, can be done by using (AutoOpen version 1.0) to make a .dmg which can then be burnt to a CD.