javascriptgoogle-analyticsgoogle-website-optimizermultivariate-testingoptimizely

Alternatives to GWO (Google Website Optimizer)?


We're using GWO (Google Website Optimizer) now. The multivariate and A/B testing is exactly what we need and works great from the perspective of showing the variations to the users. However, we have several issues that make me want to use a different tool:

Is there a good tool like GWO that works with Google Analytics (which I love)?

UPDATE: We went with Optimizely and have generally been happy. However, it can be difficult to work with because it does a little too much for you. You edit your webpage directly from their UI, but of course that isn't always easy or even possible. Particularly when Javascript is involved. Our UI often gets screwed up in the process. I liked GWO's approach to this in that the developer sections off the code and the marketer can then fill in those sections with variables the developer allows for. To me that's ideal, except that GWO, of course, doesn't actually work.

There's a very similar competitor to Optimizely called Visual Website Optimizer. Also looks very nice, but has the same issue I describe above.

Is there a GWO that works?


Solution

  • You should take a look at Optimizely.