emailgoogle-appszeplin

How do companies set a name and avatar for their automated email addresses?


Websites will often send notification emails from addresses like hello@example.com or no-reply@example.com. When these show up in Gmail / Inbox, they often have a name and an avatar associated, like this one from Zeplin:

Example showing Zeplin notification email with avatar

I know if you're using Google Apps, as an administrator you could create a user called no-reply and set their avatar. But this also uses up one user slot which costs $5 / month. And I'm not sure if this technique works outside of Gmail or Inbox.

Are there other ways to set the avatar for automated email addresses?


Solution

  • Have a look at Gravatar.

    What Is Gravatar?

    An "avatar" is an image that represents you online—a little picture that appears next to your name when you interact with websites.

    A Gravatar is a Globally Recognized Avatar. You upload it and create your profile just once, and then when you participate in any Gravatar-enabled site, your Gravatar image will automatically follow you there.

    More info here:

    https://en.gravatar.com/

    This is the result for the email above.

    enter image description here

    A catch all email address allows you can receive the Gravatar activation emails for non existent email addresses.

    Details for Google Apps: