Get list of data-* attributes using javascript / jQuery

Given an arbitrary HTML element with zero or more data-* attributes, how can one retrieve a list of key-value pairs for the data.

E.g. given this:

<div id='prod' data-id='10' data-cat='toy' data-cid='42'>blah</div>

I would like to be able to programmatically retrieve this:

{ "id":10, "cat":"toy", "cid":42 }

Using jQuery (v1.4.3), accessing the individual bits of data using $.data() is simple if the keys are known in advance, but it is not obvious how one can do so with arbitrary sets of data.

I'm looking for a 'simple' jQuery solution if one exists, but would not mind a lower level approach otherwise. I had a go at trying to to parse $('#prod').attributes but my lack of javascript-fu is letting me down.

update

customdata does what I need. However, including a jQuery plugin just for a fraction of its functionality seemed like an overkill.

Eyeballing the source helped me fix my own code (and improved my javascript-fu).

Here's the solution I came up with:

function getDataAttributes(node) {
    var d = {}, 
        re_dataAttr = /^data\-(.+)$/;

    $.each(node.get(0).attributes, function(index, attr) {
        if (re_dataAttr.test(attr.nodeName)) {
            var key = attr.nodeName.match(re_dataAttr)[1];
            d[key] = attr.nodeValue;
        }
    });

    return d;
}

update 2

As demonstrated in the accepted answer, the solution is trivial with jQuery (>=1.4.4). $('#prod').data() would return the required data dict.

Actually, if you're working with jQuery, as of version 1.4.3 1.4.4 (because of the bug as mentioned in the comments below), data-* attributes are supported through .data():

As of jQuery 1.4.3 HTML 5 data- attributes will be automatically pulled in to jQuery's data object.

Note that strings are left intact while JavaScript values are converted to their associated value (this includes booleans, numbers, objects, arrays, and null). The data- attributes are pulled in the first time the data property is accessed and then are no longer accessed or mutated (all data values are then stored internally in jQuery).

The jQuery.fn.data function will return all of the data- attribute inside an object as key-value pairs, with the key being the part of the attribute name after data- and the value being the value of that attribute after being converted following the rules stated above.

I've also created a simple demo if that doesn't convince you: http://jsfiddle.net/yijiang/WVfSg/

console.log($('#prod').data());

<script src="https://cdnjs.cloudflare.com/ajax/libs/jquery/3.7.1/jquery.min.js"></script>
<div id='prod' data-id='10' data-cat='toy' data-cid='42'>blah</div>