The App Extension Programming Guide says this:
To deliver an OS X app extension, it’s recommended that you submit your containing app to the App Store, but it’s not required.
And the Safari App Extension Programming Guide says this:
Safari app extensions are bundled inside an app and distributed through the App Store.
Does anyone know, if it's possible to distribute a Safari App Extension with an app outside the Mac App Store?
Thanks!
Just confirmed on macOS 10.12.4 and Xcode 8.3: you can distribute Safari App Extensions outside the Mac App Store!
I tested this just now by:
Hope this helps! :)