I am running Instant Articles For WP on my Wordpress site, at the moment all the traffic coming from Instant Articles isn't registering in Google Analytics.
I did a little research and found that facebook allows the additional of 3rd party tracking codes.
I'm using the new gTag.js instead of the old method.
This is code is placed before </head>
<!-- Global Site Tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-MY-ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'UA-MY-ID');
</script>
And this is the code in Instant Articles
Wordpress plugin, in the "Embed Custom Code" section.
<figure class="op-tracker">
<iframe>
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-MY-ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('create', 'UA-MY-ID', 'auto');
gtag('require', 'displayfeatures');
gtag('set', 'campaignSource', 'Facebook');
gtag('set', 'campaignMedium', 'Instant Article');
gtag('set', 'page_title', 'Instant Articles: '+ia_document.title);
gtag('send', 'pageview');
gtag('config', 'UA-MY-ID');
</script>
</iframe>
</figure>
Yet, I still don't see any campaigns being created in my analytics dashboard. I don't see the traffic coming from Instant Articles at all.
The issue has been fixed. I removed the HTML tags and fixed the parameters of ga
to the following
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-MY-ID', 'auto');
ga('set', 'campaignSource', 'Facebook');
ga('set', 'campaignMedium', 'Facebook Instant Articles');
ga('set', 'referrer', ia_document.referrer);
ga('send', 'pageview');
</script>