How can you beta test an iPhone app? I can get it on my own device, and anyone that gives me a device, I can run it on theirs, but is there a way to do a limited release via the app store for beta testing?
Related: Also, see this question on getting your app onto phones without using the App Store.
In year 2011, there's a new service out called "Test Flight", and it addresses this issue directly.
Apple has since bought TestFlight in 2014 and has integrated it into iTunes Connect and App Store Connect.