google-analyticsweb-analytics

Different Active Users count when using segments


I would love to understand what I'm looking at - why are the numbers different in this report when I add a segment?

This is the report without any segmentation:

Without Segments

This is the same report with the Mobile Traffic segment:

With Segments


Solution

  • You are victim of sampling: https://support.google.com/analytics/answer/2637192?hl=en

    Sampling applies when:

    The consequence is that:

    What you can do to reduce sampling: