Unable to run Maven project (gephi-app) the same way on NetBeans in IntelliJ

I am currently working on a project that involves utilizing Gephi's backend tools and frontend visualizers. For this, I have cloned Gephi's repository, https://github.com/gephi/gephi.git. The following tutorial walks users through how to clone and modify Gephi's sourcecode so that you may add "circle creation logic" to Gephi's visualizer, https://seinecle.github.io/gephi-tutorials/generated-html/working-from-the-source-en.html. I have found that running the project through NetBeans is a straightforward process, build the dependencies and run.

Unfortunately, such an option doesn't exist in IntelliJ and the maven "Lifecycle" goals that I can run (clean, validate, compile, test, package, verify, install, site, and deploy) build successfully, but does not actually run the project within the environment unlike NetBeans does. I am wondering what I am missing here, or how NetBeans can simply run the maven project node, but such an option doesn't exist in IntelliJ? How do I perhaps edit my run configuration within the IntelliJ IDE so that I can run such an instance?

The equivalent in IntelliJ IDEA would be the following:

1. Run the compile goal
2. Run nbm:cluster-app
3. Run nbm:run-platform

The last 2 goals are provided by the nbm Maven plug-in.

In IntelliJ IDEA they are visible under the Plugins node of the module in the Maven tool window: