I am developing an e-commerce site and want to track specific metrics for individual items, such as the number of views, new and returning visitors, total visitors, and the number of clicks leading to purchases. Additionally, I need to gather detailed visitor information. I've reviewed the Google Analytics documentation and searched through various resources, but I haven't found a straightforward, step-by-step guide for setting up these specific metrics. Could someone please guide me on how to achieve this?
Google Analytics offers a feature called "event tracking". You can use this feature to track clicks on specific HTML Dom Elements (Buttons, Links, Images etc.) and generate analytics data for your website.
Read more about GA Event Tracking