better way for string comparison

I have a JSON parser that sends a callback for every parsed key-value pair. I then use strncmp with statically allocated strings in my program to check if the field matches any of the fields I am interested in. I have now ended up with a dozen of strncmp in if-else statements:

if (strncmp(input, "apple", sizeof("apple")-1) == 0) 
    {// do something}
else if (strncmp(input, "banana", sizeof("banana")-1) == 0) 
    {// do something}

I'm not sure if this is an optimal/maintainable way of getting the job done. Is there a better way to do it? I already precompute the string lengths at compile time.

You could define an array of static strings:

const char *field_names[] = {
    "apple",
    "banana",
    NULL
};

And then loop over the array, looking if the string matches one on the elements of the array:

for (int i = 0; field_names[i] != NULL; i++) {
    if (!strcmp(input, field_names[i]))
        // Do things
}

If you need to limit the size of the comparison, you could have an array a structures combining the name string + the size.

And if you need to do a different action for each one, you could include a function pointer in the structure to indicate what to do.