What exactly is a wide column store?

Googling for a definition either returns results for a column oriented DB or gives very vague definitions.

My understanding is that wide column stores consist of column families which consist of rows and columns. Each row within said family is stored together on disk. This sounds like how row oriented databases store their data. Which brings me to my first question:

How are wide column stores different from a regular relational DB table? This is the way I see it:

* column family        -> table
* column family column -> table column
* column family row    -> table row

This image from Database Internals simply looks like two regular tables:

The guess I have as to what is different comes from the fact that "multi-dimensional map" is mentioned along side wide column stores. So here is my second question:

Are wide column stores sorted from left to right? Meaning, in the above example, are the rows sorted first by Row Key, then by Timestamp, and finally by Qualifier?

Let's start with the definition of a wide column database.

Its architecture uses (a) persistent, sparse matrix, multi-dimensional mapping (row-value, column-value, and timestamp) in a tabular format meant for massive scalability (over and above the petabyte scale).

A relational database is designed to maintain the relationship between the entity and the columns that describe the entity. A good example is a Customer table. The columns hold values describing the Customer's name, address, and contact information. All of this information is the same for each and every customer.

A wide column database is one type of NoSQL database.

Maybe this is a better image of four wide column databases.

My understanding is that the first image at the top, the Column model, is what we called an entity/attribute/value table. It's an attribute/value table within a particular entity (column).

For Customer information, the first wide-area database example might look like this.

Customer ID    Attribute    Value
-----------    ---------    ---------------
     100001    name         John Smith
     100001    address 1    10 Victory Lane
     100001    address 3    Pittsburgh, PA  15120

Yes, we could have modeled this for a relational database. The power of the attribute/value table comes with the more unusual attributes.

Customer ID    Attribute    Value
-----------    ---------    ---------------
     100001    fav color    blue
     100001    fav shirt    golf shirt

Any attribute that a marketer can dream up can be captured and stored in an attribute/value table. Different customers can have different attributes.

The Super Column model keeps the same information in a different format.

Customer ID: 100001
Attribute    Value
---------    --------------
fav color    blue
fav shirt    golf shirt

You can have as many Super Column models as you have entities. They can be in separate NoSQL tables or put together as a Super Column family.

The Column Family and Super Column family simply gives a row id to the first two models in the picture for quicker retrieval of information.