In Google's Analytics.js documentation (https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce), they outline the following inputs for adding an item to a transaction:
ga('ecommerce:addItem', {
'id': '{{transaction_id}} ',
'name': '{{ name }}',
'sku': '{{sku}} ',
'category':'{{category}}',
'price': '{{ price }}',
'currency':'{{ currency }}',
'quantity': '{{ quantity }}'
});
Is it possible to add a 'brand' value to this? You can add a brand value to other reports (e.g. impressions, see: https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce) and was curious if anyone knew if this was possible or not.
The brand
associated with the product is a parameter of Enhanced Ecommerce
so you can't add it to the code you entered because it is for Standard Ecommerce
.