django-mssql-backend - Invalid connection string attribute (0)

OK, I'm slowly going crazy. I want to connect Django 3 to MSSQLv15 Server. Connection works if I use Trustedconnection=yes (using win credentials), it also works on Ubuntu if I'm using FreeTDS v7.4 but it won't work in Windows if I manually insert service account or personal credentials and use sql login. Is it some kind of dependency issue? I have tried various library version combos, but to no avail.

Error message is:

conn = Database.connect(connstr,
django.db.utils.InterfaceError: ('28000', "[28000] [Microsoft][ODBC Driver 17 for SQL Server][SQL Server]Login failed for user 'DOMAIN\\user'. (18456) (SQLDriverConnect); [28000] [Microsoft][ODBC Driver 17 for SQL Server]Invalid connection string attribute (0)")

Requiremetns.txt

asgiref              3.3.4
Django               3.2
django-mssql-backend 2.8.1
djangorestframework  3.12.4
pip                  20.2.3
pyodbc               4.0.30
pytz                 2021.1
setuptools           49.2.1
sqlparse             0.4.1

Not working (Win)

DATABASES = {
    'default': {
        'ENGINE': 'sql_server.pyodbc',
        'NAME': 'db_name',
        'HOST': 'hostname',
        'USER': 'DOMAIN\\user',
        'PASSWORD': 'pass',
        'PORT': '1433',

        'OPTIONS': {
            'driver': 'ODBC Driver 17 for SQL Server',
           }
        }
    }

Working (Win)

DATABASES = {
    'default': {
        'ENGINE': 'sql_server.pyodbc',
        'NAME': 'db_name',
        'HOST': 'hostname',
        'USER': '',
        'PASSWORD': '',
        'PORT': '1433',

        'OPTIONS': {
            'driver': 'ODBC Driver 17 for SQL Server',
            'Trusted_Connection': 'yes',
           }
        }
    }

Working (Ubuntu)

django==2.1.0
django-pyodbc-azure-2019

    DATABASES = {
        'default': {
        'ENGINE': 'sql_server.pyodbc',
        'NAME': 'db_name',
        'HOST': 'hostname',
        'USER': 'DOMAIN\\user',
        'PASSWORD': 'pass',
        'PORT': '1433',

            'OPTIONS': {
                "driver": "FreeTDS",
                "host_is_server": True,
                "extra_params": "tds_version=7.4",

               }
            }
        }

ODBC Driver 17 for SQL Server doesn't seem to support authenticating domain users via username and password, where FreeTDS does (see https://stackoverflow.com/a/37702329/9461432). On a non-Windows machine, Microsoft directs you to use Kerberos.

Authenticating via username & password works fine if you're connecting to a user that uses SQL Server authentication (ie. non-domain).