In the GA Limits & Quotas documentation, they mention 200,000 hits per user per day for free Universal Analytics.
Does per user mean per GA account in this case, or is it per website user?
I'd assume 200k per website user sounds like an unrealistic limitation to reach.
its per user.
A single user on your web site which is most often denoted by their IP address unless you are sending a userid along with your hits. can max cause 200,000 hits per day to be created in your google analytics account.
Seriously though think about it 200,000 hits is a lot of hits what do you think a user would be doing to cause that kind of traffic?