sql-serverdatabasetransactionsrepeatpurchase-order

Average day gap in between a repeat order for each product


Can someone please help me to find the average time between first and second purchase on a product level.

This is what I have written -

Select A.CustomerId,A.ProductId , A.OrderSequence, (Case WHEN OrderSequence = 1 THEN OrderDate END) AS First_Order_Date,
MAX(Case WHEN OrderSequence = 2 THEN OrderDate END) AS Second_Order_Date
From
(
Select t.CustomerId, t.ProductId, t.OrderDate,
Dense_RANK() OVER (PARTITION BY t.CustomerId, t.ProductId ORDER BY OrderDate Asc) as OrderSequence  
From Transactions t (NOLOCK)
Where t.SiteKey = 01
Group by t.CustomerId, t.ProductId, t.OrderDate)
A
Where A.OrderSequence IN (1,2)
Group By A.Customer_Id, A.ProductId, A.OrderSequence, A.OrderDate

Sample Data:

enter image description here


Solution

  • It looks like row-numbering and LEAD should do the trick for you here.

    SELECT
      A.CustomerId,
      A.ProductId,
      AVG(DATEDIFF(day, OrderDate, NextOrderDate))
    FROM
    (
        SELECT
          t.CustomerId,
          t.ProductId,
          t.OrderDate,
          ROW_NUMBER() OVER (PARTITION BY t.CustomerId, t.ProductId ORDER BY OrderDate) AS rn,
          LEAD(OrderDate) OVER (PARTITION BY t.CustomerId, t.ProductId ORDER BY OrderDate) AS NextOrderDate
        FROM Transactions t
        WHERE t.SiteKey = '01'
    ) t
    WHERE t.rn = 1
    GROUP BY
      t.Customer_Id,
      t.ProductId;