I don't quite understand the bandwidth factor in roofline models described in Wikipedia (like the pic and its caption shown below):
An example of a Roofline model with added bandwidth ceilings. In this model, the two additional ceilings represent the absence of software prefetching and NUMA organization of memory. -- Wikipedia
The axes in this graph are logarithmic. So the zero intensity case is not actually on the graph. Also, because of that logarithmic scale, any factor degradation, for instance from lack of prefetching, is a constant displacement.