Buddypress - Add HTML into the User Profile - only first profile group

I've got 3 profile groups/sections in my Buddypress General profile tab.

I'm trying to add a custom shortcode into the first group, just under the first group.

This is my code:

add_action( 'bp_after_profile_loop_content', 'profile_choices_display' );
function profile_choices_display() {
   if ( 1 == bp_get_the_profile_group_id()) { 
     echo do_shortcode( '[user-profile-choices]' );
   }      
}

Without the bp_get_the_profile_group_id() filter, the shortcode is repeated under each of the 3 groups on that page.

Any ideas how to achieve this so it only shows after the first group?

The hook you used is called too late. Try:

add_action( 'bp_after_profile_field_content', 'profile_choices_display' );
function profile_choices_display() {
   if ( 'edit' !== bp_current_action() ) {
       if ( 1 == bp_get_the_profile_group_id()) { 
          echo do_shortcode( '[user-profile-choices]' );
       }
   }      
}