[SOLVED] check Organic Traffic vs PPC

check Organic Traffic vs PPC

Is there a simple script that can check whether I got traffic from Google Organic or PPC? That would not involve using any google API's.

Would something like this be enough?

if (document.referrer) {
  var ref = document.referrer;
  
  if (
    ref.toLowerCase.search("http://www.google.co.uk/aclk?") ||
    ref.toLowerCase.search("www.googleadservices.com")
  ) {
    alert("PPC");
  }
  
  if (ref.toLowerCase.search("http://www.google.co.uk/url?")) {
    alert("Organic");
  }
}
else {
  alert("no referrer");
}

Or maybe on server side?

Solution

Definitely on the server side and yes, that would work for the vast majority of your traffic.

Maybe you should optimize your string comparison a little bit more (maybe regular expressions) for cases where users may be using google with HTTPS or another domain than .co.uk.

Why don't you use Google Analytics though?