Assembly MASM32 push and pop

This is a basic win32 program that I found online. So far I get everything, but what I don't get are those two lines:

push  hInstance
pop   wc.hInstance

Can someone explain to me what they do and if there is another way to do whatever is done by them using another instruction.

I tried to use google and other documentation and they explained very well what the push and pop instructions do, but I can't fit my understanding of them in the context of this program.

.386
.model flat,stdcall
option casemap:none
include \masm32\include\windows.inc
include \masm32\include\user32.inc
includelib \masm32\lib\user32.lib            ; calls to functions in user32.lib and kernel32.lib
include \masm32\include\kernel32.inc
includelib \masm32\lib\kernel32.lib
WinMain proto :DWORD,:DWORD,:DWORD,:DWORD

.DATA                     ; initialized data
ClassName db "SimpleWinClass",0        ; the name of our window class
AppName db "Our First Window",0        ; the name of our window

.DATA?                ; Uninitialized data
hInstance HINSTANCE ?        ; Instance handle of our program
CommandLine LPSTR ?
.CODE                ; Here begins our code
start:
invoke GetModuleHandle, NULL            ; get the instance handle of our program.
                                                                       ; Under Win32, hmodule==hinstance mov hInstance,eax
mov hInstance,eax
invoke GetCommandLine                        ; get the command line. You don't have to call this function IF
                                                                       ; your program doesn't process the command line.
mov CommandLine,eax
invoke WinMain, hInstance,NULL,CommandLine, SW_SHOWDEFAULT        ; call the main function
invoke ExitProcess, eax                           ; quit our program. The exit code is returned in eax from WinMain.

WinMain proc hInst:HINSTANCE,hPrevInst:HINSTANCE,CmdLine:LPSTR,CmdShow:DWORD
    LOCAL wc:WNDCLASSEX                                            ; create local variables on stack
    LOCAL msg:MSG
    LOCAL hwnd:HWND

    mov   wc.cbSize,SIZEOF WNDCLASSEX                   ; fill values in members of wc
    mov   wc.style, CS_HREDRAW or CS_VREDRAW
    mov   wc.lpfnWndProc, OFFSET WndProc
    mov   wc.cbClsExtra,NULL
    mov   wc.cbWndExtra,NULL
    push  hInstance
    pop   wc.hInstance
    mov   wc.hbrBackground,COLOR_WINDOW+1
    mov   wc.lpszMenuName,NULL
    mov   wc.lpszClassName,OFFSET ClassName
    invoke LoadIcon,NULL,IDI_APPLICATION
    mov   wc.hIcon,eax
    mov   wc.hIconSm,eax
    invoke LoadCursor,NULL,IDC_ARROW
    mov   wc.hCursor,eax
    invoke RegisterClassEx, addr wc                       ; register our window class
    invoke CreateWindowEx,NULL,\
                ADDR ClassName,\
                ADDR AppName,\
                WS_OVERLAPPEDWINDOW,\
                CW_USEDEFAULT,\
                CW_USEDEFAULT,\
                CW_USEDEFAULT,\
                CW_USEDEFAULT,\
                NULL,\
                NULL,\
                hInst,\
                NULL
    mov   hwnd,eax
    invoke ShowWindow, hwnd,CmdShow               ; display our window on desktop
    invoke UpdateWindow, hwnd                                 ; refresh the client area

    .WHILE TRUE                                                         ; Enter message loop
                invoke GetMessage, ADDR msg,NULL,0,0
                .BREAK .IF (!eax)
                invoke TranslateMessage, ADDR msg
                invoke DispatchMessage, ADDR msg
   .ENDW
    mov     eax,msg.wParam                                            ; return exit code in eax
    ret
WinMain endp

WndProc proc hWnd:HWND, uMsg:UINT, wParam:WPARAM, lParam:LPARAM
    .IF uMsg==WM_DESTROY                           ; if the user closes our window
        invoke PostQuitMessage,NULL             ; quit our application
    .ELSE
        invoke DefWindowProc,hWnd,uMsg,wParam,lParam     ; Default message processing
        ret
    .ENDIF
    xor eax,eax
    ret
WndProc endp

end start

It's pushing hInstance onto the stack, and then popping it into the memory location of wc.hInstance.
The programmer could have equivalently written:

mov  eax, hInstance
mov  wc.hInstance, eax

if they knew they didn't need to preserve EAX.