iosapp-store-connectsubscriptionsitunesconnect-analytics

Do cancellations of in-app subscription trials appear on App Store Connect (formerly iTunes Connect)?


I have an app that has a 1-month trial of an in-app auto-renewing subscription. This past week I've been able to get over 300 trial sign ups. What I'm NOT seeing is any cancellations during the trial period, and I find that hard to believe.

Does App Store Connect show cancellations that happen during a trial period or not, because right now I am showing ZERO cancellations? Am I just really fortunate with my numbers here? Or am I flying blind and the numbers aren't telling me the full story yet?

In App Store Connect, under Sales and Trends > Subscriptions > Summary, I am showing the following:

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Solution

  • I finally found cancellation ("churn") metrics in App Store Connect.

    Go to the Trends module, then in the sidebar under "Subscriptions" click on Summary and Retention — each of those pages has some metrics related to cancellation. In some places they split out conversion rates from trials, promotions, and renewals.