We are trying to find which correct UTMs to use. Example, we have 4 areas in a React web application that all direct to the our partner company ElectronicsStore website.
In Screen Page 1 (www.abccompany.com/Home), we have
In Screen Page 2 (different area of application, www.abccompany.com/Email), we have it next to Email Inbox
All four lead to a ProductElectronics website. This is what I have so far.
I was thinking of using utm_content, however not sure since , they are not in the same rectangular section, but different areas of the screen.
utm_source: 'home-dashboard' , or 'email'
utm_medium: 'website'
utm_campaign
utm_term
utm_content
Should I use utm_content:, and write ('left-menu', 'top-menu', 'click-ad', 'email-center'? Would all this make sense for UTM Terminology?
In this scenario, you're distinguishing between distinct app locations that lead to the same destination.
Left Menu:
utm_source=your_app_name
utm_medium=referral
utm_campaign=product_electronics
utm_content=left_menu
TopNavigationMenu:
utm_source=your_app_name
utm_medium=referral
utm_campaign=product_electronics
utm_content=top_navigation_menu
etc...
Please keep in mind that the 'utm_medium' parameter might be "referral" (or whatever you wish to call this form of navigation within your app).