Can DITA Profile Attributes be used to `exclude` content from export

In the DITA examples I've seen, profiling attributes have only been used to specify which content to include in the the publishing process (such as audience=novice).

But, since there are such a small group of elements that I wish to exclude from my export, I wish to only tag elements that should be excluded from the export.

An example of this would be deny=commercial, so I can choose to instruct DITA-OT to produce a shareable version of a document that includes all content except the handful of items that are tagged as commercially sensitive.

I should have googled further. I've now found an example of how to support this.

Within the model in the question, I would define an audience value of deny-commercial, then for an export that omits commercially sensitive data it would exclude audience:deny-commercial.

Note: I've prepended deny since specifying audience:commercial would be counter-intuitive when the intention is to tag items to be excluded.