GA4 Data Not Retained for More Than 60 Days Despite BigQuery Table Expiration Set to 'Never
I've recently linked my Credit Card and upgraded my Google BigQuery settings and set the table expiration to 'never' in hopes of retaining my Google Analytics 4 (GA4) data for more than a year. However, I've observed that GA4 is not retaining data for more than 60 days.
Has anyone else faced a similar issue? How did you resolve it? Is there something I might be overlooking?
Any help would be greatly appreciated.
Thank you.
Solution
Please check your Data Retention setting in GA4 UI
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