facebook-graph-apifacebook-ads-api

Facebook API lead forms for ads objective error for version 18


Since Facebook updated to version 18 I'm having troubles with adding lead ad forms using the API.

Reference: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/create/

When creating campaigns using the objective LEAD_GENERATION it gives the following error:

"Objective LEAD_GENERATION is invalid. Use one of: OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_ENGAGEMENT, OUTCOME_AWARENESS, OUTCOME_TRAFFIC, OUTCOME_APP_PROMOTION."

However changing the objective to OUTCOME_LEADS give the following error when creating the ad:

"Creative with lead form can only be used for Lead Generation objective. Please create a new one."


Solution

  • I had the same issue ,and the docs are not very clear. Try adding the "destination_type": "ON_AD" to the ad set params when creating seemed to solve the issue,

    Example:

    {
      "name": "Adgroup Name",
      "billing_event": "IMPRESSIONS",
      "optimization_goal": "LEAD_GENERATION",
      "campaign_id": 00000000000000,
      "bid_strategy": "LOWEST_COST_WITH_BID_CAP",
      "daily_budget": 2000,
      "targeting": {
        "custom_audiences": [
          111111111111
        ],
        "geo_locations": {
          "custom_locations": [
            {
              "latitude": "41.81",
              "longitude": "-88.07",
              "radius": 50
            }
          ]
        },
        "publisher_platforms": [
          "facebook"
        ]
      },
      "promoted_object": {
        "page_id": 222222222222222,
        "product_set_id": 333333333333333333
      },
      "bid_amount": 125,
      "destination_type": "ON_AD",
      "attribution_spec": [
        {
          "event_type": "CLICK_THROUGH",
          "window_days": 1
        }
      ]
    }