On update time Sequelize hook not trigger

I have add beforeCreate and beforeUpdate hook in sequelize model

hooks: {
      beforeCreate: (Coach) => {
        Coach.password = getBcryptHashPassword(Coach.password);
      },
      beforeUpdate: (Coach) => {
        if (Coach.password)
          Coach.password = getBcryptHashPassword(Coach.password);
      },
    },

Create time hook treigger properly

But when I can update service hook not trigger

exports.update = async (data, conditions) => {
  return Model.update(data,conditions );
};

This is my update service

I want trigger beforeUpdate hook on call update service

If you want to use in controller

exports.update = async (req, res, next) => {
  try {
    const data = await service.update(req.body, {
      where: {
        id: req.params.id,
        academyId: req.user.id,
      },
      individualHooks: true
    });


    res.status(200).json({
      status: "success",
      message: "Update successfully.",
      affectedRows: data,
    });
  } catch (error) {
    next(error);
  }
};