How to return the COUNT of two different parameters?

I'm trying to return how many 'males' or 'females' are counted in each specific event for the products brand name column.

I tried to use subqueries and use the same syntax for both genders. Since I didn't get the results I needed, I tried to count males in one column then subtract the number of the total to get the count of females. I used this code and got the message:

Syntax error: Function call cannot be applied to this expression. Function calls require a path, e.g. a.b.c() at [8:5]

SELECT 
    products_brand_name,
    COUNT(products_brand_name) AS total_males
FROM 
    `bigquery-public-data.fda_food.food_events`
WHERE
    consumer_gender = "Male"
    (
    SELECT
    COUNT((products_brand_name) - (total_males))
    FROM 
      `bigquery-public-data.fda_food.food_events`
    WHERE
      consumer_gender = "Female"
    )
GROUP BY
    products_brand_name
LIMIT 10

Use below approach

SELECT products_brand_name,
    COUNTIF(consumer_gender = "Male") AS total_males,
    COUNTIF(consumer_gender = "Female") AS total_females,
FROM `bigquery-public-data.fda_food.food_events`
GROUP BY products_brand_name
ORDER BY COUNT(*) DESC
LIMIT 10

with output