Lynx is a pretty cool text browser. How to launch it from emacs?
My current approach is Mx shell, then lynx. But it prompts me for my terminal type (which I don't know - I use terminal and GUI Emacs on GNOME). The default option makes the output barely readable.
See this page on the emacswiki. I use emacs-w3m which works with w3m and can be configured to use the lynx bindings. There is also emacs-xwidgets, it's not stable but it mostly works.
However if you really want to use lynx you can try with M-xtermRET.