google-analyticsgoal-tracking

Wrong entrances and exits in funnel


I've setup a goal with this URL (/compra/comprafinalizada|/pedido/presupuestofinalizado) (match type: Regular Expression).

I've the following steps (there is no one required):

  1. /introduccion
  2. /filtros
  3. /pedido(/)? (index)?$
  4. /compra(/)? (index)?$

I'm having a few issues I can explain (I'm attaching an image with the samples):

What is going on?

I've been reading some information but it doesn't explain all my issues and, those it does, it says it's a reported issue but the posts are from 2010:

Funnel sample


Solution

  • What you are seeing in (C) are visitors who bailed out of your site (bounced) when arriving at /filtros (so they never came back).

    In the second level, 224 /filtros visitors (218 from /introduction + 6 other sources on the left hand of second level) when they arrived at /filtros , did not leave and continued on to /pedido (29)

    But (B) shows that 11 bounced and didn't complete goal.

    If you look at the first level of the left hand side, 896: (entrance) : 894 : went to /introduction /introduction : 1 : went to /introduction (they probably refreshed the session or had multiple tabs)

    Second level now: (entrance) : 5 : went straigt to /filtros skipping /introduction /introduction : 1 : started off at /introduction and went to /filtros

    Does that makes sense?

    Don't assume that visitors use one browser, and only one browser tab and are only one person (for example a router can have many users on it).

    Here's also a good article that explains some of the oddities. http://www.lunametrics.com/blog/2010/08/18/mysterious-funnel-exits/

    Edit:

    A) Could it also be the referrer of dead session? For example if I leave my computer browser on /introduction to go an cook something in my kitchen and come back 30 minutes later Google Analytics considers that a new visit/session so when I click the link /filtros on the page open in my browser the pageload of /filtros downloads the ga.js script and it gathers the referrer (where i came from) and sees that I have been idle for 30 minutes thus considers I'm entering not actively following your funnel.

    Why did you make such a funnel anyways? You put no restrictions. Why not just make a goal with a last step of /compra/?success=true or something like that?