How to make Xcode IDE respect CONFIGURATION_BUILD_DIR?

I can provide CONFIGURATION_BUILD_DIR to xcodebuild CLI, but how to do this from within IDE?

• I did set Project/Workspace Settings -> Derived Data Location to Project-relative.
• At Advanced I picked Custom and Relative to Workspace checked)

That gives me almost what I want, but product (.app) is within Debug directory (for Debug Configuration)

@some_relative_path/Debug/Product

What I want is:

@some_relative_path/Product

Anybody?

I was just a matter of setting:

TARGET->Build Settings->Build Locations->Per-configuration Build Product Path