How can a 32 bytes address represent more than 32 characters?

I have just started studying solidity and coding in general, and I tend to see things like this:

I am confused as to how a "32 bytes hash" can include more than 32 characters (even after the 0x000). I was under the impression that each byte can represent a character. I often see references, as well, saying things like "32 bytes address (64 bytes hex address)". But how can a 64-byte hex address be represented if it is a 32-bytes address - would you still need a byte per character? I know this is probably a stupid/noob question, and I'm probably missing something obvious, but I can't quite figure it out.

One byte is the range 00000000 - 11111111 in binary, or 0x00 - 0xFF in hex. As you can see, one byte is represented in hex as a 2 character string. Therefore, a 32 byte hex string is 64 characters long.