Recently I've noticed there are 2 samples for Admob ads (here):
I'd like to just know what is "Double Click".
Reading over the Internet, to me it seems just like a different ads-company that Google has purchased, but I want to understand more.
When I asked about it, I got this answer:
The Google Mobile Ads SDK supports 2 Google ad products: AdMob and DoubleClick for Publishers (DFP). DFP has a docset here that is similar to AdMob's. This GitHub repo hosts examples for both AdMob and DFP.
I'm assuming you're using AdMob, in which case I recommend sticking to the AdMob docset and using the AdMob examples.
But this made me even more confused.
What is exactly "Double Click" ? Is it a full alternative to Admob? Does it provide something else? Something better?
What are "DFP" and "docset" ? How are they related to Admob and "Double Click" ?
DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Its clients include agencies, marketers and publishers who serve businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Apple, Visa, Nike, and Carlsberg among others.
DoubleClick was founded in 1996 by Kevin O'Connor and Dwight Merriman and have headquarters in New York City, United States.
It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion.
so it's simply just another ad company, no difference at all and i recommend sticking with admob since it has a lot more popularity than DoubleClick