google-analyticsgoogle-tag-manageramp-htmlbrightcove

AMP Possible to use Google Tag Manager for Video Events


Is it possible to use a video (brightcove) trigger for the google tag manager?

What should I configure on Google Tag Manager to send a video play event on Google Analytics (including autoplay). On Google Tag Manager I can't find any video trigger. Should I send the events without Google Tag Manager straight to Google Analytics with a request?

<amp-brightcove
                  data-account="906043040001"
                  data-video-id="1401169490001"
                  data-player-id="180a5658-8be8-4f33-8eba-d562ab41b40c"
                  layout="responsive" width="480" height="270">
</amp-brightcove>

amp video analytics page: https://github.com/ampproject/amphtml/blob/master/extensions/amp-analytics/amp-video-analytics.md

amp-brightcove: https://ampbyexample.com/playground/#url=https%3A%2F%2Fampbyexample.com%2Fcomponents%2Famp-brightcove%2Fsource%2F


Solution

  • No, in AMP GTM, you're limited to only certain trigger events. Unless you can utilize the click trigger.