I would like to share a variable across two steps.

I define it like:

- export MY_VAR="FOO-$BITBUCKET_BUILD_NUMBER"

but then when I try to print it in other step:

- echo $MY_VAR

it's empty.

How I can share such variable?

April 2025: now it's possible without tricks

On 31st of March 2025, Bitbucket dropped a new feature in their news blog: Easily share data between steps in Bitbucket Pipelines.

You can now export variables and use them in all subsequent steps as shown below.

pipelines:
  default:
    - step:
        name: Export Variable
        script:
          - echo "VAR_1=12345" >> $BITBUCKET_PIPELINES_VARIABLES_PATH
        output-variables:
          - VAR_1
    - step:
        name: Use Variable
        script:
          - echo $VAR_1

This feature is explicitly meant to replace the old way:

Previously, sharing variables between steps required more effort than desired, doing things like saving variables in an artifact file and using that artifact in subsequent steps. With this new feature, you can now share variables seamlessly and efficiently, reducing complexity and potential errors in your pipeline configurations. ~ the Blog article

Read the docs: Output Variables step option (in Bitbucket Pipelines configuration reference).