Facebook "Instagram-Style" Take Photo Action

I've just noticed this following , relatively new thing on Facebook, when you upload a photo to Facebook, it shows it as the following with the text "Name took a Photo with Instagram", plus the "View on Instagram" link at the bottom. Is that something new ? I couldn't find any reference of this, but maybe I wasn't looking good enough :)

Thanks in advance for any assistance :D

This is an open graph enabled application where the action is "took" and the object is "photo". You can create your own open graph application using your own custom actions and objects. https://developers.facebook.com/docs/opengraph/