Instagram Graph API Media Insights returning empty views for Reels

Problem Summary

Around July 11, 2025, our Application (and many others i've spoken to) started receiving 0 views (impressions) when querying the insights for Instagram Reels via the Instagram Graph API.

This issue:

• Affects some, but not all connected Instagram Business or Creator accounts.
• Returns 0 for impressions, even for Reels with known views.
• Is observed only for Reels posted after a certain point (around July 11).
• Was working perfectly before this date.

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Example Request

GET v23.0/{ig-media-id}/insights?metric=views,likes,shares,reach
Host: graph.facebook.com
Authorization: Bearer {access-token}

Expected Response (before July 11):

{
  "data": [
    { "name": "views", "values": [ { "value": 1200 } ] },
    { "name": "likes", "values": [ { "value": 1150 } ] },
    { "name": "shares", "values": [ { "value": 900 } ] },
    { "name": "reach", "values": [ { "value": 900 } ] },
  ]
}

Actual Response (after July 11):

{
  "data": [
    { "name": "views", "values": [ { "value": 0 } ] },
    { "name": "likes", "values": [ { "value": 1150 } ] },
    { "name": "shares", "values": [ { "value": 900 } ] },
    { "name": "reach", "values": [ { "value": 900 } ] },
  ]
}

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What I've Tried

• Double-checked that the access token has correct permissions.
• Compared affected and unaffected accounts — same setup, same scopes, same permissions.
• Tried re-authenticating the app and refreshing tokens.
• Verified that insights are accessible for older Reels, even on affected accounts.

---

Additional Context

• API version: v23.0
• Platform: Instagram Graph API
• App Status: Live, verified
• Reproducible: Yes, on multiple business accounts

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Any help or direction would be much appreciated!

As of July 24, 2025 the Instagram Graph API media insights endpoint is returning correct values for views for Reels once again. I did not receive any official communication, bug acknowledgment, or changelog update from Meta.

• The issue appears to have been resolved silently on Meta's side.

• No changes were made in our app or token scopes.

• Reels published after July 11 that were previously returning 0 are now returning correct views metric.